Corporate Social Responsibility Mcdonald s The World s...

Tiffany SFB1 McDonald’s is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. This company has joined the CSR program and be more socially responsible such as doing charity,promoting healthy eating and improving sporting opportunities in some local school. Some people believe that this attempt is beneficial for such a firm. Therefore, I partly agree with this statement. CSR (Corporate Social Responsibility) is a form of self-regulation integrated into a business model whereby companies and enterprises consider the interest of society by taking responsibility of many objects such as employees, shareholders, customers, even communities and environment. President CEO of McDonald s corporation Mr.Don Thompson has stated : â€Å"We realise that our business and responsibilities to society are inextricably linked.† In fact, this firm has worked diligently to develop this CSR and Sustainability Framework focused on five key areas – Food, Sourcing, Planet, People and Community. McDonald s has aspired to provide balanced choices, to source all their food packaging sustainably. In 2014, 30% more fruit, vegetables, low fat dairy and whole grains were served in McDonald s restaurants compared to 2012. They have reduced salt/sodium, sugar, saturated fat or calories across the menu, offered customers a choice of side salad, fruit and vegetables as substitute for french fries andShow MoreRelatedCorporate Social Responsibility8358 Words   |  34 Pagesdefinition of Corporate Social Responsibility, it is usually described in terms of a company considering, managing and balancing the economic, social and environmental impacts of its activities. The notion of corporate social responsibility should be a part of the core business operations of a company, rather than a separate ‘add on’.[2] Given that socially responsible organizations should seek ‘minimize their negative impacts and maximize their positive impacts’, the fast food industry providesRead MoreCustomer Service At Mcdonald s And Burger King1472 Words   |  6 PagesCUSTOMER SERVICE IN THE FAST FOOD INDUSTRY Introduction McDonald’s and Burger King are leading restaurants in the fast food industry and are both committed to delivering excellent services to the customers. In the two fast food stores, there are differences in terms of the kind of food they prepare and the services they offer in the food stores. I a privileged to dine in the two restaurants at a time and made some few observations regarding the services they offer. At McDonald’s they usually engagedRead MoreMcDonalds is the Largest Worldwide Food Chain Enters India937 Words   |  4 PagesINTRODUCTION – It entered in 1996 in India. This company is the world’s largest chain hamburgers fast food restaurants. It started in 1940 with two brothers Dick and Mac Mc Donald and was opened firstly in San Bernardino, California by Richard and Maurice Mc Donald. The headquarters are in US. It is serving 111 countries and to serving 69 million people. It is the symbol of globalization and spreading the American culture. The restaurant can be opened by franchisee, an affiliate or corporation. Its locatedRead MoreAnalysing Mcdonalds (Fast Food Outlets) Using the Porters 5 Forces Model – Sometimes Called the Competitive Forces Model.1012 Words   |  5 PagesIntroduction McDonalds Corporation truly began in 1954 when Ray Kroc decided that he would turn the successful Californian store owned by the McDonald brothers into a chain. Today McDonalds is the world’s largest restaurant chain, worth over $70 billion (Yahoo7Finance 2008). McDonalds has grown via constant refinement of business practices and by knowing their customers needs. They have placed great importance on their long term relationships with suppliers and their aim is to ensure customersRead MoreCase Study : Mcdonald s Corporation3467 Words   |  14 Pagesbrothers Maurice (Dick) and Mac McDonald. Today the McDonald s Corporation is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day. - Getting to Know Us. Retrieved December 15th, 2014 The business began in 1940, with a restaurant opened by brothers Richard and Maurice (Dick) McDonald. By the 1950’s the McDonalds brothers had established a simplified menu and ran the restaurant like an assembly line operationRead MoreThe Relationship Between Corporate Social Responsibility and Ethic at the Leadership Level of Companies1691 Words   |  7 PagesWhat is corporate social responsibility (CSR)? According to the  ¡Ã‚ ®Wikipedia ¡Ã‚ ¯ ,  ¡Ã‚ °Corporate social responsibility (CSR) is a company s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions. ¡Ã‚ ±(en.wikipedia.org/wiki/Corporate_social_responsibility retrieved:10/09/07); another definition is that  ¡Ã‚ °CSR is about how companiesRead MoreMcdonald s Impacts Of Globalization And Technology1315 Words   |  6 PagesAbstract McDonald s is a privately owned company that is part of a food industry that is consistently evolving with strategic management and strategic competitiveness at the forefront. McDonald s goal is to be a pioneer in delivering exceptional customer service in meeting the needs of their customers with quality and affordability. This research will present McDonald s impacts of globalization and technology. The industrial organization model will be discussed to determine steps needed to maximizeRead MorePrivacy : The Legal, Legitimate Government Of A State And Is So Recognized By Other States1920 Words   |  8 Pagesof the momentous concerns in recent history. Further, with the advent of and rapidly changing world of information technology, no individual or organization is immune from requiring information privacy protection. Laws concerning â€Å"information security, privacy, cashless payments and consumer credit, protection and fraud† (Burger King Worldwide, Inc., Form 10-K , 2014) correspondingly control fast food franchises such as McDonald’s, Wendy’s, and Burger King. Technology is rapidly developing dailyRead MoreFundamentals Of Marketing ( 541 )1983 Words   |  8 PagesSubmission: 9-6-2016 (1) History of McDonalds McDonald’s restaurants are international fast food restaurants. There are about 160 restaurants nationwide of McDonalds New Zealand which offers food to about one million of people every week. It offers special meals and combo packs of fast food to the people. Moreover it tries to give best and tasty food to people at reasonable price. It was founded on 4 November 1975(incorporation) and 7 June 1976(first restaurant). At that time, Patrick Wilson wasRead MoreMarketing Analysis : Mcdonald s Marketing Strategy3432 Words   |  14 Pagesshift on a short-term or permanent basis. In this essay, the popular and famous brand, McDonald s to analyst the marketing strategy in his international business, which will include how this corporations overcome the political, cultural and economics problem in the overseas market (Ross, 2011). The structure of the essay is as follows: Firstly, the industry overview will be presented to describe the fast food industry development situation. Secondly, brand overview will be presented to introduce